“If you’ve ever called a .GIF a Jif, we forgive you.”

So say Jif® peanut butter and from GIPHY, the world’s first and largest GIF search engine.

The two brands have teamed up to settle the ongoing debate over how to pronounce GIF, the acronym for Graphic Image File.

  • JIF, i.e. GIF pronounced with a soft G (as in Germany), sounds just like America’s number one peanut butter, JIF.
  • GIF, pronounced with a hard G (as in graphic) is the computer image.
    To prove how Jif and GIF differ, Jif has created a limited run of tongue-in-cheek, specially labeled jars that are labeled Gif (photo #1) on the front.

    They are now available on Amazon at just under $ 10 for a jumbo jar (40 ounces), while supplies last. With a

    A collectible jar of PB? Well…after you’ve consumed the contents, you can place the jar next to your computer to hold pens…or maybe screen cleaner.

    National Peanut Butter Day is January 24th.

    National Peanut Butter Lover’s Day is on March 1st.

    National Peanut Butter & Jelly Day is April 2.

    National Peanut Butter & Chocolate Day is July 23rd.

    For more information about Jif, visit the brand website, which has many different recipes that use peanut butter.


    [1] Jif, making a point about GIFs (both photos © Jif).

    Peanut Butter On Spoon
    [2] THere are 34 spoonfuls of creamy Jif in the jar.



    THE NIBBLE Blog – Adventures In The World Of Fine Food

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