Love candy? Here’s your chance to make candy history—at least, See’s Candies history.

See’s Candies is officially 100-years-old!

The iconic American manufacturer of chocolates and other candies was founded by Charles See, his wife Florence, and his mother Mary in Los Angeles in 1921.

Mary See had developed the recipes that became the foundation of the See’s candy business, while helping run her late husband’s hotel on Tremont Island in Ontario.

Want to know why See’s chocolates taste so good?

The couverture chocolate used by to make the candies is from the Guittard Chocolate Company, America’s finest producer of couverture chocolate.

Kicking off its Centennial Anniversary See’s is asking its fans to create the next piece of candy to be produced.

The campaign is called “What’s Your Sweet Idea?”

  • You don’t have to make it—just come up with the idea.
  • Head to and see what’s missing from the line.
  • All ideas are welcome, no matter how simple or complex.
  • Then, enter your idea at Idea.
    > Submit your idea today through January 20th.

  • See’s will then pick the finalists and hold a final voting by fans, from February 15th through March 1st.
  • Since See’s opened for business in November 1921, the new piece will be launched in November 2021.
    We can’t wait to see the finalists!

    So have fun with it: Your fantaSEE piece of candy may be the Centennial Anniversary choice!

    See’s top sellers are:

  • Lollypops (Butterscotch, Chocolate, Cinnamon, Mint Cream, Vanilla)
  • Peanut Brittle (there’s also a sugar-free version)
  • Bordeaux (creamy brown sugar soft center covered in rich dark chocolate and decorated with chocolate rice)
  • Scotchmallow (a layer of caramel topped with a layer of honey marshmallow, covered in dark chocolate)
  • Butterscotch Square (a soft center of brown sugar and cream with a touch of vanilla, covered in dark or milk chocolate)
  • Caramel Pattie (a pattie-shaped caramel covered dark or milk chocolate)
  • Chocolate Butter Caramel (buttery chocolate caramel coated in milk chocolate)
    Hungry yet?

  • Lucy: In 1952, Lucille Ball and Vivian Vance spent a half day at the See’s Candies store on La Cienega Boulevard in Los Angeles, learning to dip chocolates and work the production line in preparation for the iconic “Job Switching” episode of “I Love Lucy.”
  • The episode, which featured Lucy and Ethel getting jobs on the dipping line in a chocolate factory, became one of the most popular in the show’s history. You can see the full episode on CBS All Access.
  • Cher: Singer Cher was working at See’s in 1962, when she met Sonny Bono; she quit her job to become his housekeeper.


    [1] Will the new See’s Centennial chocolate be your creation (all photos © See’s Candies)?

    [2] Toast to See’s Centennial Anniversary. Here’s how to pair chocolates with wine.

    [3] See’s peanut brittle, a fan favorite.

    [4] See’s Lollypops. The company uses the old-fashioned spelling.

    [5] Ready for dessert?



    The post CANDY & CHOCOLATE: See’s Candies Celebrates 100th Anniversary first appeared on THE NIBBLE Blog – Adventures In The World Of Fine Food.

    THE NIBBLE Blog – Adventures In The World Of Fine Food

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